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MY
portfolio

My portfolio is comprised of projects and assignments tasked to me during my undergraduate and master's courses, as well as my internships. Each design focuses on individuality and attention to detail. I am extremely proud to call each of these projects my own. 

 

Enjoy! 

Agency Plan

A detailed synopsis of the project can be found HERE

App Design

Interact with and click through the app HERE

B2C Campaigns

IMC 551_ Craftsman
IMC 551_ FAO Schwarz
IMC 551_ Tower Records

These business-to-consumer campaigns were the focus of my graduate campaigns class. We took "dormant" brands and reinvented their audiences, marketplace, physical and digital engagements, and media plans.   

Explore the Craftsman campaign HERE

Explore the FAO Schwarz campaign HERE

Explore the Tower Records campaign HERE

Bottle Design & Packaging

For this project, I was tasked with creating a beverage line with three different packages/labels.

For my design strategy, my main goal was to have a classy, elegant, and inviting design that appealed to my target market while also maintaining a high level of professionalism. My main competitor, San Pellegrino, has a very similar bottle and I fell in love with the shape of the bottle, however wanted to create my own version of the iconic green bottle.

 

I remained consistent with my brand and used the floral pattern throughout my design, pulling one specific flower from the pattern to represent the specific sparkling water flavor.

 

I feel my packaging design accomplishes my goal of being feminine, classy, and elegant while still being professional. While designing each piece, I wanted the designs to stand out in their own unique way, while still maintaining a consistent brand theme.

BottlePrint_edited.jpg

Brochure

For my design, I created a six-page Gate Fold brochure.

 

I immediately knew that I wanted to incorporate a cut-out someway, somehow and that the cutout would be in the shape of an apple. 

I played around with different images inside the apple shape and decided that the apple itself and the bite got lost and it looked sloppy so I just decided to go with the solid red that was the same as the ‘Bite’. In any way of communication, contact information is the most important to the audience so I put Hank’s contact information inside the “juicy” apple!

Coffee Table Booklet

A detailed synopsis of the project can be found HERE

Chipotle Creative Brief, Creative Briefing Report & Presentation  

Chipotle Creative Brief.png

Click HERE for the Creative Briefing Report

Click HERE for the complete Creative Briefing Presentation 

Chipotle Creative Brief

Cinema 4d

For this project, I was tasked with creating a Cinema 4d rendered model of the bottle design that I created. 

Company Website & Digital Campaign

Click HERE to visit the CakeWalk website 

Click HERE for the entire Digital Campaign 

Magazine & UX/UI App Design

Click HERE to visit the UX/UI app design for the 'NEST' magazine

Newspaper & Poster Designs

Nichols-Major1 Newspage Design REDO_edit
Nichols_Abigail Poster .png

Newspaper Design

Poster Design

Public Relations Campaign

A detailed synopsis of the project can be found HERE

Tupelo Regional Airport Agency Campaign

Tupelo Regional Airport Plans Book

Click HERE for the complete copy of the Plans Book

Tupelo Regional Airport Presentation 

Writing Samples

Click HERE for the online version of my published feature "Follow the Leader"

Click
HERE for the online version of my published feature "Dream Big"

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